Story of origin
I thought about founding an argan oil mill in Morocco for a long time. To be precise, the idea accompanied me for a good 10 years. In Germany, I gathered experience in the manufacturing, packaging and distribution of argan oil products. Without hesitation, I shared my knowledge with my business partners in Morocco. Of course, we encountered some didactic problems, but I wanted my partners to gain professional independence from my insights.
Now the time is ripe to invest my most valuable capital, my knowledge, into the creation of my own oil mill in Morocco. I reached this decision quickly after the death of my mother on June 17, 2014. She was like a tall shady tree which protected the people around her from the heat of the harsh sun in the Moroccan desert. After her passing these people were left all alone and in need of somebody else who could offer them protection. My mother used to say that life is like a relay race. After her death she would pass on her baton of knowledge and duties to her children. Now, I am ready to take on her legacy. I know this race won't be easy and I will need to show a lot of staying power, but I am glad to fulfill the task. I will run until I will be able to pass the baton on to the next generation. I want to use this opportunity to thank my mother for the love, devotion, knowledge and wisdom she gave to us, her children.